tim hoobler
creative
I’m an American writer and creative director with 12+ years of experience across sport, entertainment, and culture, creating work for NBCUniversal, Eurosport / Warner Bros. Discovery, HBO, Netflix, Amazon, Disney, and more. I built my career between New York and Los Angeles before moving to Europe, where I now develop campaigns for international audiences with the same focus on strong ideas, sharp writing, and getting the details right.
I’m based in Paris and work with clients across Europe, the UK, and the US. I’m always interested in making work that feels relevant, distinctive, and worth paying attention to.
Select Work
2024 Paris Olympics
Roland Garros 2025
2023 US Open in Los Angeles
about me
I'm a writer at heart, but I see creative from 360 degrees. I love developing big ideas and bringing them to life, however the story needs to be told: a killer TV spot, a social campaign, an experience, or all of the above.
I tend to favor the funny, the disruptive, even the weird — but I bring the same passion and professionalism to every project.
Most of my work has been in entertainment and sports marketing, but I’m always looking to explore new territory.
I love what I do. I’m constantly challenged and inspired by it. Outside of client work, I write about scent, travel, and sensory experience, because the best stories often live in the details most people walk right past.
“If you feel safe in the area you’re working in, you’re not working in the right area. Always go a little further into the water than you feel you’re capable of being in. Go a little bit out of your depth. And when you don’t feel that your feet are quite touching the bottom, you’re just about in the right place to do something exciting.”